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THR84 001Introduction to RecruitingMarketing (RMK) and Career SiteBuilder (CSB).PARTICIPANT HANDBOOKINSTRUCTOR-LED TRAINING.Course Version: 72Course Duration: 6 Hourse-book Duration: 1 Hour 30 MinutesMaterial Number: 50136829

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ContentsviiCourse Overview1Unit 1:346101318202124Introduction to Recruiting Marketing (RMK) and Career SiteBuilder (CSB)Lesson: Describing the SAP SuccessFactors Recruiting MarketingAcademyLesson: Explaining Implementation Documents and SupportLesson: Describing Recruiting MarketingLesson: Describing Career Site BuilderLesson: Describing the Other RMK Core ComponentsLesson: Describing Implementation MethodologyLesson: Identifying Implementation ToolsLesson: Listing Roles and ResponsibilitiesLesson: Listing Resources for RMK Definitions Recruiting MarketingTerminology Copyright. All rights reserved.v

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Course OverviewTARGET AUDIENCEThis course is intended for the following audiences: Application Consultant Copyright. All rights reserved.vii

viii Copyright. All rights reserved.

UNIT 1Introduction to RecruitingMarketing (RMK) and CareerSite Builder (CSB)Lesson 1Describing the SAP SuccessFactors Recruiting Marketing Academy3Lesson 2Explaining Implementation Documents and Support4Lesson 3Describing Recruiting Marketing6Lesson 4Describing Career Site Builder10Lesson 5Describing the Other RMK Core Components13Lesson 6Describing Implementation Methodology18Lesson 7Identifying Implementation Tools20Lesson 8Listing Roles and Responsibilities21Lesson 9Listing Resources for RMK Definitions Recruiting Marketing Terminology24UNIT OBJECTIVES Describe the structure of the SAP SuccessFactors Recruiting Marketing Academy Explain where to find the implementation documents Copyright. All rights reserved.1

Unit 1: Introduction to Recruiting Marketing (RMK) and Career Site Builder (CSB)2 Provide an overview of Recruiting Marketing Provide an overview of Career Site Builder Describe the Recruiting Marketing (RMK) core components Describe the implementation methodology Identify which tools are used for what purposes List the roles and responsibilities during the implementation project List resources for RMK definitions Copyright. All rights reserved.

Unit 1Lesson 1Describing the SAP SuccessFactors RecruitingMarketing AcademyLESSON OBJECTIVESAfter completing this lesson, you will be able to: Describe the structure of the SAP SuccessFactors Recruiting Marketing AcademyTHR84 AcademyFigure 1: THR84: SAP SuccessFactors Recruiting Marketing Academy Who this course is suitable for?LESSON SUMMARYYou should now be able to: Describe the structure of the SAP SuccessFactors Recruiting Marketing Academy Copyright. All rights reserved.3

Unit 1Lesson 2Explaining Implementation Documents andSupportLESSON OBJECTIVESAfter completing this lesson, you will be able to: Explain where to find the implementation documentsImplementation DocumentsFigure 2: RMK Implementation Documents - 1Figure 3: RMK Implementation Documents - 24 Copyright. All rights reserved.

Lesson: Explaining Implementation Documents and SupportFigure 4: RMK Implementation Documents - 3Figure 5: SAP SuccessFactors Recruiting Marketing HCM Academy Learning Room (THR84)Figure 6: Recruiting Product Knowledge Sharing Jam GroupLESSON SUMMARYYou should now be able to: Explain where to find the implementation documents Copyright. All rights reserved.5

Unit 1Lesson 3Describing Recruiting MarketingLESSON OBJECTIVESAfter completing this lesson, you will be able to: Provide an overview of Recruiting MarketingOverview of Recruiting MarketingFigure 7: Recruiting talent is becoming more difficult - 1Figure 8: Recruiting talent is becoming more difficult - 26 Copyright. All rights reserved.

Lesson: Describing Recruiting MarketingFigure 9: SAP SuccessFactors RecruitingFigure 10: Integration with Recruiting ManagementFigure 11: SAP SuccessFactors Recruiting: Comprehensive, simple recruiting solutionFigure 12: About Recruiting Marketing (RMK) Copyright. All rights reserved.7

Unit 1: Introduction to Recruiting Marketing (RMK) and Career Site Builder (CSB)Figure 13: How Do Candidates Look for Jobs?Figure 14: Typical RMK Applicant FlowFigure 15: RMK Career Site8 Copyright. All rights reserved.

Lesson: Describing Recruiting MarketingFigure 16: Recruiting Marketing Career Site EmphasisFigure 17: Responsive DesignFigure 18: Hosted vs. Integrated SolutionsFigure 19: SubdomainsLESSON SUMMARYYou should now be able to: Provide an overview of Recruiting Marketing Copyright. All rights reserved.9

Unit 1Lesson 4Describing Career Site BuilderLESSON OBJECTIVESAfter completing this lesson, you will be able to: Provide an overview of Career Site BuilderOverview of Career Site BuilderFigure 20: Career Site Builder (CSB)Figure 21: How is a CSB site constructed?10 Copyright. All rights reserved.

Lesson: Describing Career Site BuilderFigure 22: Site Configurations - Home Page/Content PageFigure 23: Career Site Builder - Outline of the Build Process Consultants that implement RCM or similar products can implement Career Site Builder Graphic Design resources will be required to create a professional site Technical web development skills are not requiredFigure 24: Career Site Builder Administration Tool Copyright. All rights reserved.11

Unit 1: Introduction to Recruiting Marketing (RMK) and Career Site Builder (CSB)Figure 25: Career Site Builder - Additional NotesFigure 26: What are the differences?LESSON SUMMARYYou should now be able to: 12Provide an overview of Career Site Builder Copyright. All rights reserved.

Unit 1Lesson 5Describing the Other RMK Core ComponentsLESSON OBJECTIVESAfter completing this lesson, you will be able to: Describe the Recruiting Marketing (RMK) core componentsRecruiting Marketing (RMK) Core ComponentsFigure 27: Other Core Components: Recruiting DashboardFigure 28: Members Search Copyright. All rights reserved.13

Unit 1: Introduction to Recruiting Marketing (RMK) and Career Site Builder (CSB)Figure 29: Did you know?Figure 30: When are Candidates Looking for Jobs?Figure 31: Talent CommunityFigure 32: Original RMK Business Card Now RCM Account Create14 Copyright. All rights reserved.

Lesson: Describing the Other RMK Core ComponentsFigure 33: Job AlertsFigure 34: Talent Community Marketing (TCM)Figure 35: Advanced Analytics Copyright. All rights reserved.15

Unit 1: Introduction to Recruiting Marketing (RMK) and Career Site Builder (CSB)Figure 36: How many Visits, Applicants, Interviews, Offers does it take to get to a Hire?Figure 37: Advanced Analytics Browse Report ExampleFigure 38: Search Engine Optimization (SEO)16 Copyright. All rights reserved.

Lesson: Describing the Other RMK Core ComponentsFigure 39: Job DistributionFigure 40: Media ManagementFigure 41: Social Network RecruitingLESSON SUMMARYYou should now be able to: Describe the Recruiting Marketing (RMK) core components Copyright. All rights reserved.17

Unit 1Lesson 6Describing Implementation MethodologyLESSON OBJECTIVESAfter completing this lesson, you will be able to: Describe the implementation methodologyImplementation MethodologyFigure 42: SAP ActivateFigure 43: Implementation Introduction18 Copyright. All rights reserved.

Lesson: Describing Implementation MethodologyFigure 44: Project Phases - 1Figure 45: Project Phases - 2Figure 46: Project Phases - 3Figure 47: Review the Site during Weekly MeetingsLESSON SUMMARYYou should now be able to: Describe the implementation methodology Copyright. All rights reserved.19

Unit 1Lesson 7Identifying Implementation ToolsLESSON OBJECTIVESAfter completing this lesson, you will be able to: Identify which tools are used for what purposesTools and their PurposesFigure 48: RMK Implementation Tools - 1Figure 49: RMK Implementation Tools - 2LESSON SUMMARYYou should now be able to: 20Identify which tools are used for what purposes Copyright. All rights reserved.

Unit 1Lesson 8Listing Roles and ResponsibilitiesLESSON OBJECTIVESAfter completing this lesson, you will be able to: List the roles and responsibilities during the implementation projectRoles and ResponsibilitiesFigure 50: Functional Consultant - Roles and ResponsibilitiesFigure 51: Key Roles in RMK Implementation - 1 Copyright. All rights reserved.21

Unit 1: Introduction to Recruiting Marketing (RMK) and Career Site Builder (CSB)Figure 52: Key Roles in RMK Implementation - 2Figure 53: RMK Technical Shared Services Team Involvement for Career Site Builder Implementations - 1Figure 54: RMK Technical Shared Services Team Involvement for Career Site Builder Implementations - 2Figure 55: RMK Technical Shared Services Team Involvement for Career Site Builder Implementations - 3Figure 56: Customer Stakeholder Roles - 122 Copyright. All rights reserved.

Lesson: Listing Roles and ResponsibilitiesFigure 57: Customer Stakeholder Roles - 2Figure 58: Customer Stakeholder Roles - 3LESSON SUMMARYYou should now be able to: List the roles and responsibilities during the implementation project Copyright. All rights reserved.23

Unit 1Lesson 9Listing Resources for RMK DefinitionsRecruiting Marketing TerminologyLESSON OBJECTIVESAfter completing this lesson, you will be able to: List resources for RMK definitionsResources for RMK DefinitionsFigure 59: RMK DefinitionsLESSON SUMMARYYou should now be able to: 24List resources for RMK definitions Copyright. All rights reserved.

1 Unit 1: Introduction to Recruiting Marketing (RMK) and Career Site Builder (CSB) 3 Lesson: Describing the SAP SuccessFactors Recruiting Marketing Academy 4 Lesson: Explaining Implementation Documents and Support 6 Lesson: Describing Recruiting Marketing 10 Lesson: Describing Career Site Bu