Transcription

Acoustic Explore User's Guide

ContentsExplore overview. 1Explore key features.1Explore integration with Acoustic Tealeaf.3System requirements. 4Access Legacy Digital Analytics products. 4Viewing reports.5Dashboards, Reports and Comments.5Displaying dashboards. 5Displaying reports. 6Making Explore reports available in another application. 6Exporting visitor session data to Acoustic Tealeaf. 6Working with dashboards.7Creating a dashboard.7Adding reports when viewing a dashboard. 7Adding reports when viewing a report.8Rearranging reports on a dashboard. 8Deleting a dashboard.8Changing the chart type.9Report header controls. 10Report List Controls. 11Report Settings. 12Data Grid. 12Trend View. 13Comparing time periods.14Adding annotations to a report. 14Building Explore reports.15Segments or filters?. 15Acoustic Tealeaf segments in Digital Analytics Explore reports.16Calculated metrics.17Custom metrics. 18Click attribution metrics.19Attribution windows.19Adding click attribution metrics to Digital Analytics Explore reports. 20Specifying a click attribution metric as the base metric of a calculated or custom metric.20Reporting across sites.21Flat List reports. 21Selecting columns and metrics.21Setting the report frequency and date range. 22Setting the row limit. 23Selecting the data set.23Generating an extended CSV report file. 24Filters. 24Segments.26Relational Zoom. 29Defining the report name and distribution methods.30Hierarchy reports.30Selecting columns and metrics.30Setting the report frequency and date range. 31ii

Setting the row limit. 32Selecting the data set.32Filters. 32Segments.35Defining the report name and distribution methods.37Custom Groups reports.37Selecting columns and metrics.38Groups. 38Segments.41Setting the report frequency and date range. 43Setting the row limit. 44Selecting the data set.44Defining the report name and distribution methods.44Segment Compare reports.45Segments and metrics.45Setting the report frequency and date range. 47Selecting the data set.48Defining the report name and distribution methods.48Live reports. 49Adding columns and metrics to Live reports.49Filters in Live reports.49Defining the Live report name.52Lifecycle.52Building Lifecycle reports. 52Milestones. 53Metrics in Lifecycle reports. 54Dates.54Segments in Lifecycle reports.55Using the Zooms tab. 55Defining the report name and distribution methods.55Viewing Lifecycle Reports: Buyer Lifecycle.56Targeting Lifecycle visitor segments in other applications. 58Multiple Lifecycles. 59Integrating Acoustic Digital Analytics Legacy and Acoustic Acoustic Campaign.59How to integrate Acoustic Digital Analytics Legacy and Campaign. 60Manage. 60Reports. 60Dashboards. 62Annotations.63Filters. 63Managing segments.64Sharing Digital Analytics Explore segments with Acoustic Acoustic Campaign. 64Calculated Metrics.65Custom Metrics.65Broadcasting custom and calculated metrics.67Report allocation. 68Attributes. 68Emails.68Monitoring report credits. 69Modules. 70Registration Module. 70Registration logic. 70Impression Attribution Module.71iii

Impression attribution metrics. 71Enabling impression attribution. 72Multichannel Module. 73To use the Multichannel module.73Multichannel Metrics.73Data Extensions module. 75To use the data extensions module.75Troubleshooting.75FAQs. 75Data Accuracy.78Data Collection. 79Data Consistency. 79No Page Referring URL.80Troubleshooting Refresh. 80Term Not Provided. 80Attributes.80Collecting attributes via tags. 81Attribute fields. 81Maximum attribute field size.82Sample attribute syntax. 82Alias attribute fields.83Video Measurement.83Web 2.0 Measurement.84Acquisition measurement.84Delivery measurement.84Community measurement. 84Margin Measurement.85Best Practice Attributes. 85Suggested Content Attributes. 85Suggested Financial Services Attributes. 86Suggested Retail Attributes.87Suggested Travel Attributes - Airline.88Suggested Travel Attributes - Hotel.88Suggested Travel Attributes - Rental Car. 89iv

Explore overviewWith Explore, you can use Digital Analytics Legacy data to design, build, distribute, and analyze your ownreports through advanced row, column, filter, and segment selections.Use Digital Analytics Explore to create custom reports on all of your marketing initiatives. You cancustomize your reports in several ways: Choose from flexible report types to show the right data views for your business. Use the segmentation and filtering capabilities to report only on the data elements that you deemimportant. Visualize data in different ways and instantly toggle between graphs to surface undiscovered datarelationships without having to export your data to a spreadsheet. Personalize your report layout by setting the date range and recurrence and selecting your data fieldsand metrics.Report retentionReports are retained on the Digital Analytics system for 13 months (400 days). Any report that containsdata older than 400 days is eligible to be purged, regardless of the creation date.For example, a one-time report created today for a one-day date range 400 days ago is eligible to bepurged tomorrow. The same rules apply for recurring reports. However, for weekly reports, the last day inthe fiscal week marks the end of the 400-day period, which results in an extra 6 days of data retention.For monthly reports, the last day in the fiscal month marks the end of the 400-day period, which results inan extra 30 days of data retention.Data retentionExplore data is retained for 13 months (400 days). You can create reports on data for the prior 13 monthsif the Digital Analytics Explore system has processed at least 13 months (400 days) of data.Explore key featuresExplore contains features that help you analyze your data and create reports that help your business.Table 1: Features of ExploreFeatureDescriptionBest PracticeReportsWhere do I start? What type of analysis provides immediate business value?Quickly gain insights into marketing channel shift, visitor engagement, andimmediate opportunity by analyzing the new best practice standard reports.These reports take advantage of Relational Zoom, Group By capability, and CrossSession segmentation. The reports also provide comments to help guide youraction on the data.DashboardsI want to give my manager a static dashboard about the 17-day campaign we ranlast month. I want to create a dashboard with all of the content filtered to my lineof business. Flexibly create dashboards of any combination of Digital AnalyticsExplore reports by adding reports to a dashboard view. You can also downloadthe reports to a single multi-tab Excel notebook that consolidates your reports ofvalue.Explore overview 1

Table 1: Features of Explore (continued)FeatureDescriptionAcoustic DigitalAnalytics LifecycleI need to understand a customer's lifecycle and what motivates customers toprogress to the next milestone. I need to understand what milestones my visitorshave already reached and what are the campaigns, products, and content thatadvance customers through the lifecycle.Relational ZoomFor each purchased product, which countries brought those visitors to my site?Which marketing programs brought them? To facilitate rapid exploration of youranalysis scenarios, you can take advantage of relational zooms. This featureallows users to relate a set of data to one or two other data sets and watch thescreen update as you zoom in.Cross-SessionSegmentationDo visitors who searched on keyword "hotels in San Francisco" return to the siteusing a more specific keyword (for example, "San Francisco Airport Holiday Inn")?Use the LIVE profile to understand how actions in previous sessions influenceactivity in other sessions and dates.Mobile AnalyticsHave you designed your site to support mobile usage? Should you? Use a set ofmobile analytics data, including information about mobile devices. Correlate thatinformation to understand the type of content viewed, the geographies of thoseusers, the marketing sources touched, and other analytics.Cross-CategoryAnalysisDo you need to run reports across data fields? Do you, perhaps, need tosee Marketing Promotions and Geographies together or Natural Search andConversion Events? You can create reports by any combination of data fields.CompareTo what should I pay attention? What are the significant movers or anomalies?Add context to any recurring report by selecting a comparison date range. Thenyou can compare this date range with another date range and see the percentageof change.Date AnnotationsIs this spike or dip the result of a particular event or action? Annotate dates ordate ranges with comments about a campaign, a site design change, or otherinformation to help users better understand the context of data fluctuations.New Fields, Metrics& CriteriaHow fast is our typical user's connection? How do repeat visitors behave on oursite? Use data fields such as connection speed, connection type, mobile devices,and mobile networks, in addition to new segment criteria such as New/RepeatVisitor, top line sessions, and events initiated, to build your report.User ExperienceEnhancementsTo make the Digital Analytics Explore application easier to use, users can useupdated filter and segment management options, the ability to select columns onthe manage screen, a consolidated admin/manage screen, a revamped left viewmenu, report view drop-down options, including % of Total and other facilities.Attribute AnalyticsCollect, report, filter, and segment on the following types of attributes: Pages (for example, author, language, and faceted search) Products (for example, brand and user review rating) Shopping carts (for example, color or size) Transactions (for example, booking latency or promotion code) Elements (for example, video length or screen location) Conversion events (for example, registration type or download format)2 Acoustic Explore User's Guide

Table 1: Features of Explore (continued)FeatureDescriptionIsolated ReportingIsolate reporting to just your view of the world. For example, you can designreports to focus on the following areas: Your business unit (for example, Software Group) Your product line (for example, Reebok shoes manufactured in China), Your content area (for example, Editorials written by Smith, Jones, or Williams) Other areas through advanced filtersMulti-dimensionalRelational AnalysisApply a unique multi-dimensional segment (for example, visitors who come fromGoogle using an I.E. 7 browser and who looked at the Sports content area) toevery report or compare multiple segments side by side.Ad Hoc GroupingsCreate specific groupings (for example the Midwest states include Michigan,Illinois, Minnesota, Wisconsin, and Ohio). Use these groupings to ensureappropriate categorization of your data instead of a stale Category DefinitionFile (CDF), or because you want to group data differently than the rest of yourorganization.DynamicVisualizationsExplore the resulting reports as data tables and graphs. Toggle between viewsof your data as bar, bubble, pie, and trend (line) graphs. You can also choose therows to graph and further narrow the results by searching on strings so you canwatch the visualization dynamically update.Restricted AccessSelectively share your reports with key business units, third-party organizations,or others. You can keep the report to yourself, share with everyone, or share withspecific user groups.Speed and ScaleExplore report processing is performed across a distributed server architectureto ensure that the systems can scale to deliver complex reports over large datasets rapidly. The user interface is built on the Adobe Flex platform to ensure rapidresponse with each user selection.Unlimited UserAccessOrganizations can provide access to Digital Analytics Digital Analytics Explore toas many users as you want without incurring additional charges.ExplorationTake advantage of the freedom to create hundreds of reports to uncover keyfindings, test hypotheses, and enable an analytics-driven organization.Multi-ChannelAnalyticsI want a more comprehensive view of my customers and to gauge onlinemarketing spend effectiveness on conversions that occur from my website.Import offline transaction and registration data to create reports that combineonline activities and conversions with purchases completed by customers in yourstore, call center, or other offline channels.Explore integration with Acoustic TealeafExplore and Acoustic Tealeaf users can perform cross-over analysis of visitor behavioral data capturedseparately by the two solutions.The following capabilities are available in Digital Analytics Explore environments that are integrated withAcoustic Tealeaf:Analyze Tealeaf segments in Digital Analytics ExploreUse Digital Analytics Explore reports to analyze visitor session data that is imported from AcousticTealeaf. A Tealeaf segment consists of the imported session ID values and metadata, including theTealeaf segment name and date range.Explore overview 3

Tealeaf segments can be saved in Explore through a direct link in the Acoustic Tealeaf CX userinterface. The Tealeaf segments can then be used in Flat List, Hierarchy, Segment Compare, andLifecycle reports in Explore.Export session data to Acoustic TealeafYou can export visitor session data as a segment from an Explore report for session replay in AcousticTealeaf.Related conceptsAcoustic Tealeaf segments in Digital Analytics Explore reportsYou can use the reporting capabilities of Digital Analytics Explore to analyze visitor session data thatis imported from Acoustic Tealeaf. A Tealeaf segment consists of the imported session ID values andmetadata, including the Tealeaf segment name and date range.Related tasksExporting visitor session data to Acoustic TealeafYou can export visitor session data as a segment from Flat List, Hierarchy, Filtered Groups, SegmentCompare, or Lifecycle reports to Acoustic Tealeaf. The exported visitor sessions can then be replayed inAcoustic Tealeaf.Targeting Lifecycle visitor segments in other applicationsYou can target selected segments of visitors from a Lifecycle report to Acoustic LIVEmail, AcousticAcoustic Campaign, or Acoustic Tealeaf.System requirementsTo run Acoustic Digital Analytics products, you must run specific versions of software and browsers andhave a minimum required amount of memory.Maintain the following system requirements: Software: Adobe Flash Player, V10 or V11 Browsers: Microsoft Internet Explorer, V9 or later. Mozilla Firefox, V29 or later. Chrome, V34 or later. Memory: 1 GB RAM or more Screen resolution: 1024 x 768 or higherAccess Legacy Digital Analytics productsYou can access Legacy Digital Analytics products directly or from ano

Explore integration with Acoustic Tealeaf Explore and Acoustic Tealeaf users can perform cross-over analysis of visitor behavioral data captured separately by the two solutions. The following capabilities are available in Digital Analytics Explore environments that