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Gartner Event SummitSummit 2017Midsize Enterprise Summit Fall San Antonio TXThe Art of Story Telling: Turning Your StrategyInto an Action AdventureJosé RuggeroCONFIDENTIAL AND PROPRIETARYThis presentation, including any supporting materials, is owned by Gartner, Inc. and/or its affiliates and is for the sole use of the intended Gartner audience or other intended recipients. This presentation may containinformation that is confidential, proprietary or otherwise legally protected, and it may not be further copied, distributed or publicly displayed without the express written permission of Gartner, Inc. or its affiliates. 2017 Gartner, Inc. and/or its affiliates. All rights reserved.
You're a Star!Let's make your strategya blockbuster!1 2017 Gartner, Inc. and/or its affiliates. All rights reserved.
Your strategy is an action adventureStrategynoun strat·e·gy \-jē\:A careful plan or method for achieving a particular goal usually over along period of time — Merriam-Webster DictionaryIT strategy is about how IT will help the enterprise win.Your strategy is a story about how you plan your journeyfrom the current moment to some desired future outcome.It's how you fulfill your mission.2 2017 Gartner, Inc. and/or its affiliates. All rights reserved.
Common Strategy Problems You Can Solve With StorytellingIt’s VagueIt’s Inside OutIt’s GenericCommunication Understanding3 2017 Gartner, Inc. and/or its affiliates. All rights reserved.
Start HereWhat's yourmain idea?What do you wantyour audience toTHINK, FEEL or DOas a result ofyour story?4 2017 Gartner, Inc. and/or its affiliates. All rights reserved.
The Three Act Structure — SimplifiedThe CAR Framework5ContextActionResultA hero/protagonist w/ aclear goal or catalystA clear antagonist orother threatA goal achieved orconflict resolved 2017 Gartner, Inc. and/or its affiliates. All rights reserved.
Star WarsLuke Skywalker, a simple farm boy who wants to become afighter pilot. He discovers a holographic message from aC princess in distress.His family is killed by the evil empire (antagonist) whichsets him on his journey of adventure to save the girl andA defeat the antagonist.He befriends a group of allies, learns to use his Jedi andfighter pilot skills to save the galaxy from destroying theR antagonist's planetary killing machine.6 2017 Gartner, Inc. and/or its affiliates. All rights reserved.
The Action Adventure The adventure story, is an action plot — it is aphysical journey The focus is the journey — going to the brink ofdanger and returning safely The protagonist is perfectly fitted for theadventure The locations are anything but the mundane world7 2016 Gartner, Inc. and/or its affiliates. All rights reserved.
Finance ExampleManaging suppliers and freight is complicated, many havedifferent terms, cash flow is hard to manage.CAR8Machine learning is embedded in many new ERP systems butour old legacy application is considered OK, no one wants toinvest in new, nothing scales.Implementing postmodern ERP identified the best paymentterms with your suppliers your associates have betterinformation, cash flow improves, collaboration improves. 2017 Gartner, Inc. and/or its affiliates. All rights reserved.
Insurance ExampleC‘Sharing Medical Information between relevant parties is extremelydifficult – patients are often affected too!.Share patients’ medical information between relevant parties usinga Blockchain platformAThe number of unnecessary medical examinations fell,administrative costs declined and the quality of service improvedR9 2017 Gartner, Inc. and/or its affiliates. All rights reserved.
10CONTEXTACTIONRESULTWhen, Where,Who?What’sdesired?What’s in theway?Whathappened?Winners andlosersUps anddowns.Moral of thestory 2017 Gartner, Inc. and/or its affiliates. All rights reserved.Realizations.Conclusion –why you toldthe story
11TodayIn 3 to 5years!? 2017 Gartner, Inc. and/or its affiliates. All rights reserved.
Tips to Help You With StorytellingWrite"The idea is to write so thatpeople hear it and it slidesthrough the brain and goesstraight to the heart."Edit12 2016 Gartner, Inc. and/or its affiliates. All rights reserved.Maya Angelou
Tips to Help You With StorytellingWrite"To avoid criticism say nothing,do nothing, be nothing."- AristotleScreen13 2016 Gartner, Inc. and/or its affiliates. All rights reserved.
Tips to Help You With StorytellingWriteScreen14 2016 Gartner, Inc. and/or its affiliates. All rights reserved."Kill your darlings, kill yourdarlings, even when it breaksyour egocentric little scribbler'sheart, kill your darlings."Edit- Stephen King- On Writing: A Memoir of the Craft
Action Plan for MSE CIOsMonday Morning: Start writing – get your ideas on paper and aim for the heart.Next 90 Days: Practice with small audiences before you release your blockbuster ,use a working copy and review and discuss with key stakeholdersfirst.Next 12 Months:. Identify your biggest opportunity to use storytelling to support abusiness challenge, one that really matters, and start putting the storytogether to make it happen15 2017 Gartner, Inc. and/or its affiliates. All rights reserved.
Recommended Gartner Research Storytelling in Three Acts: A Guide to Persuasive Communications "Use Storytelling to Bolster Your Security Communications Plans" "The Art of the One Page Strategy” Languages of Change: Innovation and Creative Thinking RequireChallenging What You KnowFor more information, stop by Gartner Research Zone.16 2017 Gartner, Inc. and/or its affiliates. All rights reserved.
Recommended Gartner Research Storytelling in Three Acts: A Guide to Persuasive Communications "Use Storytelling to Bolster Your Security Communications Plans" "The Art of the One Page Strategy” Languages of Change: Innovation and Creative Thinking Require Challenging What You Know For more inf
