1Google Analytics for Robust Website Analytics Deepika Verma, Depanwita Seal, Atul Pandey
2Table of ContentsI.INTRODUCTION .3II.Method for obtaining data for web analysis.3III.Types of metrics and values .4IV.Data Collection and Analysis .5V.Competitors.8VI.Advantages of google analytics.10VII. Recommendations .10Acknowledgment.10References .11
6H. Deep Geographic DataIt allows viewing how a user’s site is performing in various city or country. It helps users to identify the most lucrativegeographic markets.I. Local Conversion DataAfter setting up conversion goals, Google Analytics shows user the site conversion in different locales. For E-commerce sites,marketers can adjust their offers based on how they are performing geographically.J. Funnel VisualizationA funnel represents the route that users expect visitors to take on their way to converting to the goal. Funnel visualization pageallows users to see how frequently visitors abandon goals. By knowing the information, site owners can fix the pages that resultin lost opportunities and where their customers go.Fig. 2. This figure shows an example of how a funnel is divided in to various segments and what visitor activity at each level is.K. Navigation SummaryIt Google Analytics can be used for Visitor navigation patterns. If visitors are not following the desired navigation, then siteowners need to redesign the webpage.L. Email ReportsGoogle Analytics has a feature to set up reports, and schedule to whom and when they will automatically be sent. GoogleAnalytics sends report to specified email addresses.
7M. Exclude internal trafficUsually a user of Google Analytics spends more time on his site than anyone else. If it is not excluded, data can be skewed.Google Analytics filters out traffic from IP address, which website owner specifies.N. Search engine trafficGoogle Analytic shows data pertaining to search engines. It shows names of various search engines and the traffic each one ofthem is sending. It informs the site owner about the comparison between search engines traffic with other traffic sources. It alsoidentifies which search engine sends the most traffic, so it helps site owners to improve their websites based on SEO efforts.O. Advanced segmentationSegments allow certain types of visitors such as new visitors, returning visitors, paid traffic, and more accumulate together. Itfacilitates compare and analyzes segment performance.P. Customize DashboardGoogle Analytics Dashboard plug-in for word press gives user holistic view about Google Analytics data. Customizabledashboard gives an opportunity to user for incorporating report through drag and drop functionality. User can run customdashboard as an interactive web application on intranets, websites or Blogs, etc.
8Q. Analytics intelligenceGoogle Analytics Intelligence tool creates custom alerts, for major changes in website behavior. It automatically notifies thesite owner, when threshold reaches the target.R. Advanced Analysis ToolsIt performs advanced table filtering. Users can sort and filters their tables of data. This tool allows users to analysis data deeplyand manipulates data in the right report table.S. Data exportAnalytics allows exporting any data or report with Data Export API or email into PDF, Excel, CSV, TSV, or XML files.V. COMPETITORSGoogle Analytics has various open source as well premium based competitors. This research reports compare few of thecompetitors in both the categories with Google Analytics.A. Piwik vs. Google AnalyticsFeatures of Piwik: Is a PHP MySQL software program It has a excellent interface that can be configured as well. It is also free. It can be easily installed but not as easy as Google-Analytics. It needs some programming skills to be installed. The data is stored on local servers. This helps us to control the data and helps in further analysis. This data can also beconnected to other different data as well.Features of Google Analytics: It's absolutely free. It provides a decent interface which is easy to use. It is easily understandable. It is quite easy to be installed. It does not run on local servers but on Google servers.Conclusion: Piwik is basically for those having their own websites and not for Blogs and Google pages. To access raw data,Piwik is pretty good alternative. However, Google analytics is easy to access and one does not need to install it. Also, accessing
9raw data on ones' won sever consumes a lot bandwidth and apace.B. Omniture Site Catalyst vs. Google AnalyticsFeatures of Omniture Site Catalyst: Its premium software Extremely customizable implementation however very complex The site catalyst reports are more detailed and are much better and superior than the Google analytics reports. The collected data is one's own and is kept private and confidential.Features of Google Analytics: It's absolutely free. It provides a decent interface which is easy to use. It is easily understandable. It is quite easy to be installed. It does not run on local servers but on Google servers. Real Time Reporting System Implementation is quite easy that included copying some code into the site's source code.Conclusion: No doubt, Omniture is more robust than Google Analytics. However it does not matter at all for the highereducation websites. This is because the use in higher education has not reached that far. So, keeping in mind the complexity ofOmniture, Google Analytics must be preferred.C. Yahoo Web Analytics vs. Google AnalyticsFeatures of Yahoo Web Analytics: Its Yahoo is also free. However, it provides much greater page view limitations. Reports are generated in HTML, Access, PDF or CSV. Yahoo is in the process to develop an application support. However, it is not certain. User management is quite easy. It also allows users to access on site basis like Google Analytics. Along with IP filtering, Yahoo also uses cookie-based filtering. Data is stored on Yahoo server.Features of Google Analytics: It's free of cost. It provides customized reports in the form of PDF, XML, CSV and TSV. However, it allows users to have only onedashboard for each site. So, no multiple dashboards allowed. As it's a free service, there is no guarantee of application support when using Google analytics. However, Googlesupport frequently monitors various forums to help the customers. Users can only use one of the two of privilege/access (read only) levels for each website. Filtering is done in many ways including by domain, ip address, site section, referrer, page title etc. Data is stored on Google server.Conclusion: Yahoo Web Analytics is better than Google Web Analytics in many ways. However, Yahoo Web Analytics isunavailable to the masses and a bit complex for them to understand.D. W3Counter Web Analytical tool vs. Google AnalyticsFeatures of W3Counter PRO: It is not free with PRO version. It tracks multiple website with a single user account. With a pro account page views has been increased to 1, 00,000 pages. It has Real time view of activity over one's website. It is also auto updating. It has a secure and invisible tracking code. Rests of the features are similar to Google AnalyticsFeatures of Google Analytics: It's free of cost. It provides customized reports in the form of PDF, XML, CSV and TSV. However, it allows users to have only onedashboard for each site. So, no multiple dashboards allowed. As it's a free service, there is no guarantee of application support when using Google analytics. However, Google
11REFERENCES IEEE Paper- Analysis of Users’ Behavior on Web 2.0 Social Network Sites: An Empirical Study by Shwu-Min Horng Plaza, Beatriz. "Google Analytics." Online 34.5 (2010): 33-37. Academic Search Premier. EBSCO. Web. 9 May2011 -and-Email/2/ p http://inkriti.com/ideas/whitepaper google analytics websearch -to-google-analytics-and-useful-tools/ oogle-analytics-reports.html nts.html e-reports-and-analytics/ e-analytics/ s-fails-for-seo-purposes/5722/ itations-of-google-analytics-as-seo-tool/ -google-analyticslimitations-caveats.html -variables-google-analytics analytics-variables-limitations not-to-use-google-analytics/ alytics-5/ ytics-vs-enterprise-analytics/ n/google-analytics-bombing/ le-analytics-competitor/ ebsite-analytics-services-and-tools/ tics/competitors/
This tool allows users to analysis data deeply and manipulates data in the right report table. S. Data export Analytics allows exporting any data or report with Data Export API or email into PDF, Excel, CSV, TSV, or XML files. V. COMPETITORS Google Analytics h