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How to select theright ecommerceplatform.Creative ExcellenceDesigned. Developed. Delivered.wmpcreative.comwmpcreative.com

Your quick guide to moving on from Magento v1 How do I select the rightplatform for my needs?wmpcreative.com2

Your quick guide to moving on from Magento v1 Before selecting a platform you need toidentify your own specific requirements.You may have a bespoke ERP integrationor a legacy CRM system. Your productmay require an array of complex filtersthat make it easy for users to find aspecific product. Your order fulfilmentprocess may incorporate variouspackaging considerations and shippinglimitations.Make a full list of the tools, functionality,and system integrations, then describeyour whole operation to form a written‘specification’ of your site. Complete thisstep before you do anything else.wmpcreative.com

Your quick guide to moving on from Magento v1 Your system specification will form thebasis for approaching a potentialsupplier. An ecommerce specialist willbe able to review your requirement andidentify the most suitable platform foryour needs.They will also recommend alternativesolutions that might increase efficiencyor save you money.Remember that a good ecommercepartner will tell you the negatives, as wellas the positives, of any solution theyrecommend.wmpcreative.com

Your quick guide to moving on from Magento v1 What else shouldI consider?wmpcreative.com5

Your quick guide to moving on from Magento v1 Consider the cost and time of settingup a new ecommerce platform.This will be determined by the platformyou choose, the amount of resourceyou employ, and the complexity of yourneeds.You will also need to consider theongoing costs associated with theplatform. This may entail a percentageof your sales in addition to any licence/subscription fees. Self hosted solutionsmay also incur significant hosting andmaintenance costs. You may besurprised by how money newerplatforms can save you.wmpcreative.com

Your quick guide to moving on from Magento v1 Think about the issues that you facewith your current system.Changing your ecommerce systemmight provide you with an opportunity toimprove your overall operation. This is agreat time to investigate ways of makingbetter customer experiences andintroducing operational efficiencies.wmpcreative.com

Your quick guide to moving on from Magento v1 Performance issues can have adetrimental effect on yourprofitability.Some platforms cannot cope witha large volume of simultaneoustransactions. Others serve datatoo slowly.Not only does this impact thedrop-off rate, your site may beranked down by Google too.wmpcreative.com

Your quick guide to moving on from Magento v1 What other questions you shouldthink about?How many transactions can theplatform handle at once? What is thetypical uptime? How easily can youintroduce new products? Do you needto create seasonal productcategories? How much flexibility doyou have to create your own sitestructure, navigational behaviour, andtemplate customisation. What serviceintegrations does the platform freelyprovide? Check out the options andensure the new platform meets all ofyour needs.wmpcreative.com

Your quick guide to moving on from Magento v1 Consider the level of support that youand your team might require.The best kind of support will come in theform of regular stability patches andsecurity updates. They prevent issuesbefore they can affect you.However, when things do go wrong, you’llneed the reassurance that you canaccess an appropriate level of technicalsupport whenever you need it. Aside fromtechnical issues, you should also consideryour training requirement. How easily cansomeone learn the new system and whatkind of educational materials will the newplatform provide?wmpcreative.com

Your quick guide to moving on from Magento v1 What platformsshould I look at?wmpcreative.com11

12Your quick guide to moving on from Magento v1 There are three main contenders Magento is one of the most used ecommerceplatforms. It comes in three forms - 1. A free‘light’ version that you host and maintainyourself, 2. A subscription based ‘platform asa service’, and 3. An ‘enterprise’ version whichallows larger businesses to self host a fullyfeatured version which Magento help set upand support. Store owners choose Magentobecause of its reputation in the marketplace,and the availability of resource. Some usersfind it overly complex and expensive to run.wmpcreative.comShopify is a cloud-based SaaS (software as aservice) shopping cart solution. A monthlyfee gives you access to an admin panelwhere you can enter store data, addproducts, and process orders. Additionally,you'll be able to choose from a wideselection of paid-for design templates andfunctionality enhancements. Store ownerschoose Shopify because of its low costmodel and flexibility. Some users find thecore service quite limiting, and themechanism for introducing extendedfunctionality can lead to security and/orperformance issues.Bigcommerce is a paid-for, ecommercesolution that allows business owners to setup a feature-rich online store and sell theirproducts online. It's a software as a service(SaaS) product, which means that you don'town the software, but pay a monthly fee touse it. Shop owners primarily select itbecause it reduces the overall operationalcosts whilst removing many of the technicaland security challenges/costs that comewith hosting and maintaining online stores.Some users find the customisation limited.

PlatformPricingExpensiveAffordableAffordableEase of useComplexSimpleSimpleHostingOn-site, 3rd party, CloudCloudCloudSecurityVariableSecureHighly secureLevel 1 PCI DSS CompliantLevel 1 PCI DSS CompliantSome native features and many 3rdparty pluginsFeature richFeaturesFeature richDependant on account typeSupportPaid forIdeally suited for large shop, with lots ofdevelopment resource small shops wanting to goonline.you don’t want to manage acomplex system or incur largeongoings cost if you don’t want to afragmented level of support ordesire the best security.Avoid if Comprehensive 24/7support small, medium, and large shopsYou want total control over everyaspect of the system

14How can we help?wmpcreative.com

15WMP Digital support a variety of B2B/B2Cclients with a comprehensive web service. Ourwider offering of film, photography, animation,branding, copywriting, and social media,provides a flexible service through which wecan define the right marketing strategy andcreate the optimal customer experience.wmpcreative.com

Your quick guide to moving on from Magento v1 We would be happy to hear more aboutyour specific concerns and provide ourthoughts on the way forward. It’s likelythat the perfect system doesn’t exist.However, if we can prioritise your needswe can help you to define a system thatworks for you.Get in touchwmpcreative.com

17Who are we?wmpcreative.com

18WMP is one of Europe’s longest establishedfull-service creative agencies, workingwith some of the best creative teams fromaround the world to fulfil a wide variety ofcommunications tasks.wmpcreative.com

19Our digital operations deliver websites,ecommerce solutions, digital marketing, UXdesign, customer experience analysis, anddevelop native mobile applications.wmpcreative.com

20Our clientswmpcreative.com

21Our ApproachThe RequirementZoma offer a range of memory foammattress products targeted at peoplewho take their physical performanceseriously We were tasked with creatingthe online store.We designed a series of highlyengaging animated product stories toillustrate the key product features. Thesite was built on BigCommerce using ahighly customised cart-to-checkoutprocess and connects with an externalfulfilment agency to manage orders. Inaddition, we defined and implementeda number of upsell strategies toincrease the average cart value.View Sitewmpcreative.com

22Our ApproachThe RequirementOCLU have recently launched aninnovative new action camera tocompete alongside a number of bigplayers. They needed an innovative andengaging product story site to promotethe key features and promote sales ofthe wider produce accessories.We designed a highly engaginganimated product story to illustrate thekey product features. The site was usinga highly customised version ofBigCommerce to facilitate thetransactional requirement. The siteconnects with an external fulfilmentagency to process orders. With theOCLU set to launch globally, we will beinvolved with internationalising the siteto several languages.View Sitewmpcreative.com

23wmpcreative.com

Thank you!Get in touchwmpcreative.comGreg Silvester - Head of Digital 44 (0) 1865 [email protected]

Thank you!wmpcreative.com

26Performance issues can have adetrimental effect on your profitability.Some platforms cannot cope with a largevolume of simultaneous transactions.Others serve data too slowly. Not only doesthis impact the rate of drop off, your sitemay be ranked down by Google.wmpcreative.com

27Ask yourself the following questions How many transactions can the platformhandle at once? How quickly does theplatform serve your data? What is the typicaluptime? How easily can you introduce newproducts? Do you need to create seasonalproduct categories? Check out the optionsand ensure the new platform performs well.wmpcreative.com

28Very few online shops are the same. You may have abespoke ERP integration or a legacy CRM system. Yourproduct may require an array of complex filters that makeit easy for users to find a specific product. Your orderfulfilment process may incorporate various packagingconsiderations and shipping limitations.Make a full list of tools and system integrations that youwould need your ecommerce to implement.wmpcreative.com

29Think about the issues that you face with yourcurrent system. Changing your ecommercesystem might provide you with an opportunityto improve your process.This is a great time to create a better customerexperience and make operational efficiencies.wmpcreative.com

30Your system specification will form the basis forapproaching a potential supplier. An ecommercespecialist will be able to review your requirement andidentify the most suitable platform for your needs.They will also recommend alternative solutions thatmight increase efficiency or save you money. Ensurethey tell you the negatives as well as the positives.wmpcreative.com

31The best kind of support you’ll ever receive comes in theform of regular stability patches and security updates.They prevent issues before they even effect you.However, when things go wrong with your site, you’llneed the reassurance that you can access good qualitytechnical quickly and easily whenever you need it.Aside from technical issues, consider your trainingrequirement. Does the platformwmpcreative.com

32There are three main choiceswmpcreative.com

PlatformPricingExpensiveAffordableAffordableEase of useComplexSimpleSimpleHostingOn-site, 3rd party, CloudCloudCloudSecurityVariableSecureHighly secureLevel 1 PCI DSS CompliantLevel 1 PCI DSS CompliantFeaturesFeaturerichSome native features andmany 3rd part pluginsFeaturerichSupportPaid forDependant onaccount typeComprehensive24/7 supportIdeally suited for Large teams, with lots ofdevelopment resourceSmall shops wanting togo onlineSmall and large shops thatwant a streamlinedecommerce experience

Magento is one of the most used ecommerce platforms. It comes in three forms - 1. A free 'light' version that you host and maintain yourself, 2. A subscription based 'platform as a service', and 3. An 'enterprise' version which allows larger businesses to self host a fully featured version which Magento help set up and support.