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Magento: Accelerating MomentumKathleen ClaesChannel Development ManagerMagento [email protected]

DIGITAL NGMULTI-PLATFORM

PURE-PLAYBRICK &MORTARCUSTOMERPOP-UPPARTNERSHIPPURCHASE

Retailers Challenged to Determine!§ Which technologies matter?"§ What’s best for customers?"§ When to jump in?"§ At what cost?"

Consumers Are Leading With “Mall in Their Pocket”!MobileLocalStore locationPromotions &couponsMobileCommerceSelf-scanning &self-checkoutPaymentsShopping ocial

Shopping is at an inflection point !§ Seamless, omni-channel, multichannel commerce"§ Consumers are leading Retailers are adapting "§ eBay will enable commerce"

MAGENTOBUSINESS MOMENTUM

2 14240,000 Businesses 3,000EnterpriseMerchants26 BillionCommerceVolume in 2013300 PartnersTechnology & SI6,000 3 rd PartyExtensions3,000 CertifiedDevelopers

INVESTMENTS IN THEMAGENTO TISFACTION

WORLDWIDESHARE OF TOP 100K SITESIN ALEXA 1M30%30%FRANCE42%UK26%GERMANY37%NETHERLANDS

LEADING PROVIDER INNORTH AMERICA & EUROPENorthAmericaEurope#1#2Mid-MarketIR 500Tiedwith IBM

MAGENTOMERCHANT DIVERSITY

1 Fashion Apparel2 Branded Manufacturers3 B2B4 Food & Beverage5 Home & Garden

THE WORLD’S MOST INNOVATIVERETAILERS RUN ON MAGENTO

MAGENTOPRODUCT INNOVATIONS

Magento Commerce SolutionsMagento Community EditionMagento Enterprise Edition§ Open-Source software for developers& tech-savvy merchants§ Enterprise-class features, performance &support—with full source code access§ Free download§ Competitive Annual License FeeSmall Merchants 1M240,000merchantsworldwideSMB to Enterprise Merchants 1M – 200M 3000merchantsworldwide

Magento Enterprise Edition: Key BenefitsFlexibilityFull source-code access that puts the merchant in control.Performance and ScalabilityProven ability to support fast-growing businesses at scale.Magento Enterprise Editionempowers Growing BusinessMerchants to build and runtheir businesses their way byproviding unsurpassedflexibility and control.High ValueExtensive native feature set. Compelling total cost ofownershipVibrant Global Network of ExpertsFind qualified service and tech partners wherever you are.Commerce LeaderAccess the technology and know-how of a global commerceleader who will never compete with you.

Magento Enterprise Edition Exclusive FeaturesContentManagement ointsRule-basedRelated ProductsPersistentShoppingAutomatedEmail RemindersPCI-readyPayment BridgeReturnManagement(RMA)MultipleWish ListsPrices & PromosPermissionsAdd to cartby SKUScheduledImport/ExportStaging, Backup& RollbackAdmin Roles &LoggingCatalog AccessControlsStore CreditsBackground &Incremental IndexingStrong DataEncryptionOrder TrackingWidgetSegmentation &Targeted PromotionsSOLRSearch 2013Page 19Visual MerchandiserFull PageCaching

RELEASE APPROACH AND GOALS201520141.1420161x Maintenance / Support1.14.12.0Dev Beta2.0Dev RC2.02.0Merchant MerchantBetaGA20171x Maintenance / Support2.XAgile Release Cadence1Modernize webtechnology stack2Improve performanceand scalability3Easycustomizations4Separatebusiness logicfrom presentation5Cleaner installationand upgrades6High code qualityand improvedtesting frameworkGOALS

alwaysyeouveryknowledgenheedsavetepit.yoourftihen- tLearningSupportYou Solu'onPartnerTechnicalSupport

What is your eCommerce vision? 2013Page 22

Thank You

Magento Commerce Solutions Magento Community Edition Magento Enterprise Edition! Open-Source software for developers & tech-savvy merchants ! Free download! Enterprise-class features, performance & support—with full source code access ! Competitive Annual License Fee Small Merchants 1M SMB to Enterprise Merchants 1M - 200M 3000